About Us
Cover and Concealment
Was built for the bold, worn by the relentless, and designed for those who live life somewhere between silent professional and certified sh*t-stirrer. We're not just a hat and shirt company, we're a walking attitude adjustment for anyone who believes comfort and grit can (and should) coexist.
Founded by Damien Celaya, a U.S. Army veteran with a love for country, coffee, and calling out mediocrity, Cover and Concealment brings the same fire and mission-driven mindset that fuels his other venture: Freedom Bear Coffee. Where Freedom Bear fuels your body, Cover and Concealment gears up your style, one badass piece at a time.
Our designs are made to move: from the range to the gym, from the woods to weekend chaos, and everywhere in between. We’re not here to follow trends, we’re here to outfit the everyday warriors, freedom-lovers, and unapologetically gritty humans who do life full-send.
What We Stand For:
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Mission-Ready Comfort: Apparel that holds the line without holding you back
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Subtle Statements, Loud Vibes: Low profile by look, high impact by message
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Veteran-Driven, Freedom-Fueled: American made in mindset, always
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No Frills, No Filters: Just quality gear and a bit of glorious sarcasm
So whether you're laying low or making waves, grab a lid, throw on a tee, and represent what it means to Cover and Conceal with pride, purpose, and a little bit of smartass energy.
